The design of your website should reflect the message you intend to convey about your business or organisation. Your website is available 24 hours a day, 7 days a week. It is available to everyone regardless of where they live and at what time of day or night they want information. Your website lets you be more creative in the way you convey information about your services or products to your clients. You can include images and detailed data, or be as concise as you like. Your site will be designed to appeal visually to your chosen target market.
Unlike other forms of advertising, your website can be updated without huge costs. It is a simple matter to announce new products, new prices, specials, events of particular interest to your company or organisation and so on. Your information can be kept current and vital so clients returning to your site will always find something of interest.
Your site will be optimised for search engines. This means that the design process will be carried out with these requirements in mind and not simply considered as an afterthought once the site is finished. It will meet the requirements of search engines and improve your communication with your clients.